Thursday, July 31, 2008

Beware Google: Cuil has arrived

Cuil - pronounced as 'cool' (it's just a starting, get ready to be bombarded with the names of new Web 2.0 tools which don't sound like the way they are spelled!!), was launched on 28th of this month with a lot of hype around it. Last time, this kind of anticipation was seen during the launch of the i-phone.

Cuil.com is a search engine that provides a never-seen-before search experience. It gives you option to see search in 2 or 3 columns with relevant details. It shows thumbnail size images along with the links, however, their is no option for image search. The search engine backend, depending on the keyword, automatically categorizes the search under various headings.
Despite getting a volcanic start, Cuil is up against the giants like Google, Yahoo, Microsoft and AOL who have successfully maintained their oligopoly over the years. As of now, Cuil has not monetized its services, the way Google does through adwords. Therefore, it needs to be seen how it performs in the long run. The biggest challenege is to have a dedicated pool of users for the advertising campaigns once it launches its ad-displaying services.

1 comment:

Munir said...

Let me admit, I am big fan of Google. When I first heard about Cuil, back in July, I was excited. But after actually experiencing it following its launch, I think Google has no worry at all. I liked Cuil GUI but overall it is not a good search experience. One simple reason is, it is very complex. May be I'm quite used to Google and I may be biased but still I feel it's not one of the easiest search engines on the net. But I must admit that it is a good attempt to present different search engine.